Publisher's Letter

Published on April 5th, 2017 | by Jerry & Pat Hocek


False Evidence Appearing Real

False evidence appearing real (FEAR) is a product of the mind. FEAR is not an accurate account of what is occurring now—it is always a future-based concept. The future is not now. The thing is, we only have now; we don’t live in the future—yet.

If you wish to project negativity, go ahead. But in my opinion, that’s a fool’s game. I forget which philosopher said, “Happiness is not something you postpone for the future; it is something you design for the present,” and I believe him to be accurate.

This month’s publisher letter was inspired by a recent dinner conversation with our good friend, Kevin Bolembach, of Godlyke Distributing. You can check out his Clifton, New Jersey-based business at To read more publisher letters like this one, visit

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