Really Natural
Organic Labeling Evolves to Meet Challenges
Organic shoppers may see additional labeling on produce. More than a dozen farmers and scientists from around the country met to create the standards for an additional organic certification pilot program called the Real Organic Project (ROP), which they plan to initially introduce at 20 to 60 farms. Under the current U.S. Department of Agriculture program, the organic label means that produce has been grown without synthetic substances or genetic engineering; it doesn’t specify whether produce was grown in water or soil, which the new labeling would address.
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