Sober-Curious: A Growing Trend for Health and Personal Growth
From champagne wedding toasts to college spring break, celebrating life’s milestones with alcohol is deeply ingrained in our culture. The idea of pouring a drink and having a good time or unwinding with a cocktail after a hard day at work is considered the norm for many people. A 2024 study published in the Annals of Internal Medicine reported that alcohol consumption rose during the COVID-19 pandemic and continued to rise through 2022, especially in those aged 40 to 49.
Even daily moderate drinking as defined by the U.S. Centers for Disease Control and Prevention—up to two standard drinks for men and one for women—comes with a hefty price tag of increased risks for cancer, heart disease and cognitive decline. Women are more likely to develop malignancies, chronic liver disease and cardiovascular issues. According to the National Highway Traffic Safety Administration, one person is killed every 39 minutes due to drunk driving.
A sober-curious counterculture led by Gen Z individuals born between the 1990s and 2010s is forging a fresh path and spurring a new industry of alcohol-free venues, including “dry” bars, clubs, music festivals and events. According to a 2020 study by the University of Michigan, the percentage of college students ditching alcohol increased from 20 to 28 percent from 2002 to 2018, while up to 30 percent of those not in school are opting for life without the inevitable hangovers. Alcohol abuse on campuses has dropped by half compared to 20 years ago, and taking an extended break from alcoholic drinks is on the upswing, as monthly challenges like “Dry January” and “Sober October” become more popular.
Easing Into Sobriety
“You do not need to be an alcoholic to benefit from exploring the role alcohol plays in your life or pursuing sobriety,” says Katie Campbell, a board-certified health and wellness coach in Ipswich, Massachusetts, who is passionate about alcohol-free living. “The term ‘sober-curious’ refers to anyone who wants to explore more deeply or consciously how their personal relationship to alcohol is affecting them in mind, body and spirit, no matter how much they drink.”
Calling it a curiosity rather than full-blown sobriety gives people the freedom to experiment with their lifestyle choices. By not setting strict rules or unrealistic goals, they are not setting themselves up for failure. “In my own life, I was sober-curious for years, especially throughout my thirties. Every time I took a break from alcohol, I felt so much more alive and deeply connected to myself,” says Didi Jordan, an alcohol-free life coach and founder of Sober Chapters, in Los Angeles, California.
After periods of sober-curious experimentation throughout her 30s, Jordan finally embraced a fully sober life by age 40. “The transformation was undeniable,” she attests. “Opportunities unfolded in ways I could never have imagined, and every area of my life leveled up.”
Benefits Without Booze
According to research published in BMJ Open in 2018, setting booze down for just one month lowers the risks of cardiovascular events, insulin resistance, liver disease and cancer in moderate to heavy drinkers. Experts at Allina Health, a nonprofit healthcare system in Minneapolis, assert that abstinence improves sleep quality, sexual intimacy, energy and concentration. It is a great way to save calories and money, too.
Campbell recalls that alcohol fueled a false sense of confidence and bravado that she mistook for real courage. “Drinking socially actually robbed my confidence and worsened anxiety in the days to follow,” she asserts, adding that there are myriad benefits to abandoning alcohol, including deeper interpersonal connections and meaningful engagement without forgetting conversations or regretting remarks.
The abundance of a life free from escapism also spills into other areas. “I truly believe that deep down, you know when alcohol is no longer serving you,” says Jordan. “It’s about not just the physical or mental health benefits, but also the immense personal and spiritual growth. When alcohol is no longer part of the equation, we begin to uncover what our soul is calling us to do.”
Campbell’s definition of fun has dramatically shifted to newly discovered hobbies, chasing new dreams and being there for loved ones 100 percent. She affirms, “Most of all, my son, Arthur, will never see me drunk, and I don’t have to ever regret missing a moment of watching him grow.” Initially, nixing cocktails at gatherings might feel awkward, but Campbell advises, “Stick with it, and eventually what feels uncomfortable will evolve into a superpower. I love socializing sober!”
Trialing sobriety was the best gift Jordan ever gave to herself. “I didn’t start with the pressure of committing to forever,” she says. “Instead, I gave myself the freedom to explore.”
Maya Whitman is a regular contributor to Natural Awakenings
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