Trends in Non-Alcoholic Drinking Habits
A 2023 Gallup Poll found that 62 percent of adults aged 18 to 35 say they drink alcoholic beverages, down from 72 percent two decades ago. The poll also noted that young adults also drink less frequently and are less likely to drink to excess. As a result, bars like Happy Accidents, in Albuquerque, New Mexico, are increasing non-alcoholic options to cater to young consumers. The bar offers five mocktails that use ingredients such as matcha, garam masala and capsaicin oils to create complex and flavorful alcohol-free alternatives.
Mingle Mocktails was created by a recovering alcoholic looking for a way to feel included during social outings while choosing not to drink. Mingle offers flavors such as Key Lime Margarita and Cucumber Melon Mojito that are available in ready-to-drink cans, as well as in bottles for more premium mixing. NielsenIQ reports consistent double-digit growth in the non-alcoholic beer, wine and spirits market. The movement toward non-boozy alternatives is praised by experts for its positive impact on health and well-being, including improved sleep, energy, mental clarity, immunity and mood.
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